About Incongruent Consulting

Mary Ellen Armstrong, Principal Consultant, launched Incongruent Consulting in 2021, offering communications strategy, advice and council to clients in healthcare, government and non-profit.

Mary Ellen is a recognized leader in Canadian communications, with twenty years of experience directing communications and public affairs for complex, high-profile organizations.

As a former Director and VP of Communications, Mary Ellen has extensive experience developing communications strategies to address organizations' most important business objectives, and most critical challenges. As a former journalist and editor, Mary Ellen knows how to craft messages that move the needle.

Services

We help leaders and complex organizations put the right communications strategies in place to meet their most important objectives.

We develop, build, reinvigorate and re-organize communications teams to make them more effective.

We work side-by-side with leaders to manage issues and crisis.

We offer fractional and interim communications leadership when organizations need to reorganize, change strategy, or face critical communication challenges.

We shape, sharpen and improve key messages and critical content for media and stakeholders, and offer an experienced second opinion on critical plans and important products.

We offer bespoke workshops and training to help teams and individuals improve their skills in strategy development, media relations, and writing more compelling copy.

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